Strawberry Stone
home
Strawberry Stone will help you to write and create your design brief.
We share the best ideas and concepts with you as they are developed.
A good brand contains messages that can speak to multiple audiences.
Web Design, Business Card Design, Stationery Design, Brochure Design, Flyer Design,
Poster Design, Graphic Design, T-shirt Design, Illustration and lots, lots more...
Your brand will shape your consumers perceptions of you and mould their expectations.
Strawberry Stone Design for Identity and Branding.
+ We sweat the details so you don't have to
Many people ask us why their brand and identity are so important.A strong and unique identity can raise your company to be a cut above your competition all by itself. However, having a strong brand takes time and lots of effort to develop. It is not just a case of redesigning a logo or rewriting a tagline. Your identity represents to your customer the reason to choose you instead of your competition.
Evoloution, not revoloution.
If you have an existing brand or identity, a re-branding execise should be considered an evolution, not a revolution. Your existing customers will then see your new identity as a new and improved version of the same you. It is easy to get too zealous when it comes to re-branding resulting in breaking your emotional ties with your existing loyal customers.
1. Singing the same tune.Make sure every part of your business is singing the same tune! That is easier said than done in larger organisations, but even in small organisations it is essential that all your customer interactions are based around your identity, reinforcing your brands key messages and confirming your identity at every opportunity.
2. It's everone's job.All of your staff should consider themselves as ambassadors for your company. Everyone needs to have a shared understanding of your company, its identity and its market positioning. They should feel like they have ownership-even if they don't.
3. More carrot, less stick. You should take every opportunity to strengthen and reinforce your brand values, especially when it comes to your companies attitudes and behaviour. Using internal communication tools as simple as email, you should continually track, recognise, encourage and improve your companies behaviours and attitudes. To ensure your identity is reflected throughout your business takes leadership. It cannot be and should not be 'enforced'.
Your Design Project.
+ Contact us to discuss your project
Every design, branding or identity project is different so it is only possible to describe our approach. This is the four phase process we follow for all our design projects.
Phase I: Writing the brief.Before we begin putting pen to paper and sketching the first design ideas, we work with you to create a brief to describe your project, set some deadlines and outline your goals.
Phase II: Get design ideas.Our designers will use their creativity and design know-how to create a selection of design ideas. The best ideas are developed and further enhanced. We will share the best ideas and concepts with you as they are developed.
Phase III: Feedback and Revise.You can share the design ideas with friends and colleagues, give feedback to us, the designers, and request any changes or revisions. We can even go back to the drawing board if necessary and start all over again.
Phase IV: Select the Best.Once you have chosen your favourite design, you will receive different files depending on the type of project you run and the type of design you are requesting. For example, logo design projects recieve by default an EPS vector file, a high res JPG file and a low res JPG file. These are industry standard files.
What is my brand or identity?Your brand or identity is the public image of your business, your product or an individual. It will form your reputation, it will reassure and comfort, it is a promise. If you can deliver your brand or identity consistently, your brand will shape your consumers perceptions of you and their expectations. All successful brands celebrate personality, honors and respects their values, capturing and embodying the spirit of the subject that it represents.
What are the aims of my brand or identity?The aims of any strong branding strategy is to develop clear, compelling, consistent messages that are easily conveyed, that reinforce your identities message. A good brand contains messages that can speak to multiple audiences, including your current and potential customers. Finally, your brand or identity should do all this in a concise, simple way. The worlds best brands manage to do all of this, and more, almost invisibly.
Strawberry Stone Identity and Branding. We can help with your Web Design, Business Card Design, Stationery Design, Brochure Design, Flyer Design, Poster Design, Graphic Design, T-shirt Design and Illustration.
Identity & Branding - Logo Design
- Business Card Design
- Stationery Design
Advertising & Sales - Brochure Design
- Flyer Design
- Poster Design
Special Projects - Web Design
- T-shirt Design
- Illustrations
